Winter 2008

Lifetime In Focus - News and Updates

Want to charge up your holiday sales?
Experience has shown that the holidays are the best time of year for wedding and portrait sales even if the event is months old. The wedding may have been in June but many brides and grooms don't think of gifting pictures to the family until Christmas roles around. Same with Senior school portraits, engagement pictures, etc.

Now's the time!
Send out a reminder that images are posted and available to be made into photographic prints and now, CANVAS prints. Canvas prints up to 16x20 inches, stretched and ready to frame can be ordered online.

To help your sales, LifetimeInFocus.com has two ways you can offer your clients an incentive to get online and buy. First, you can create Dollars Off - coupons that clients use one time to take dollars off their print orders. The coupons are email to you and then you forward the coupon via email to the client along with your holiday greeting or marketing message. To see how it's done just click on the following link: http://www.lifetimeinfocus.com/tuts/Create_Coupons/

The second way to entice clients to log on and walk down memory lane, hopefully buying a few memories as they wander, is to use the following multiple use discount code:

Using the marketing function in you admin area to send out a reminder eCard. Just copy and paste the above code into the message area, add you holiday greeting, and you can instantly contact everyone that has purchased or shared the event via the share event function.

The average order has been running over $70. When people buy, they tend to buy over $70 worth of pictures. Whether you supply a Dollars Off coupon or a straight discount the chances are, if your client buys, it's going to put around $50 in your pocket. Not bad for the few minutes it takes to send out an email.
(Note: orders have been averaging over $70, BUT orders placed during the holidays tend to be even higher.)

Take a few minutes to add to your holiday sales!
Once again, we wish you the best for the Holidays and we thank you for working with us this past year as we work to develop LifetimeInFocus.com into the best online service for you to market you wedding, portrait and event photography. We've made a lot of progress this year thanks to your partnership and we look forward to implementing new features and functionality in the coming year; all oriented towards improving and enhancing your, and your clients, online imaging experience.

Thanks Again,
Roy McCutchen, CEO Lifetime In Focus
And the rest of the folks at LifetimeInFocus.com
and Boulder Professional Photo Service, Boulder, Colorado