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LifetimeInFocus.com is about serious professional photographers providing an exciting and smooth online shopping experience for their clients and about having their clients receive the highest quality prints possible.

LifetimeInFocus.com is about efficiency. All you do is shoot and submit your event images. We do the rest. We place your images into an online gallery, take orders, handle all the e-commerce, print and ship orders directly to your clients. We even handle customer concerns for you. We also make it easy for your clients to share their online gallery and invite others to see and shop. And, since each gallery is branded with your logo and studio info, everyone that views also sees you. That's serious marketing! Our job is to make your job easy and keep you shooting.

LifetimeInFocus.com brings over three decades of professional printing experience to play for you. All work is done in our lab, Boulder Pro Photo, not by some third party. But, we know that your livelihood as well as ours depends on more than just pretty pictures; there needs to be excitement, the WOW factor, and there needs to be continuous marketing. That's what keeps people coming back and spreading the word to friends, family and relatives. All this means more sales for you.

How do photographers make money selling pictures online?

First, there are many different types of pictures you can sell online. When selling wedding pictures, portrait studio photography, senior pics or special events photos, it's best to have an e-commerce online storefront set up and let your clients view, share and purchase directly from the website. This is the easiest way for clients to purchase 24/7 and for you, because Lifetime In Focus handles the order taking, printing, packaging and shipping. LIF has the files on our server so you don’t have to find and submit the files for printing. Even if you are on vacation or super busy shooting your orders are being taken and fulfilled automatically.

The secret to making money online is not to sell cheap pictures but to show your work to a lot of people. That is the beauty of the internet; you can get you photos in front of a lot of people by simply gathering as many email addresses as you can from the event you are photographing. Harvesting email addresses is easy; put a signup sheet next to the guest book at the wedding, offer the bride a free enlargement for providing email addresses of family members, hand out cards with a convenient URL, on school pictures and seniors offer a sheet of wallets in return for email addresses of aunts and grandparents. The key is to put images in front of new people and encourage them to share images with others. Sharing wedding pictures with friends and relatives is the best way to get people to buy wedding photos online. You can improve your odds of making the sale if you actively gather email addresses and send out invitations to view event pictures also. Selling wedding photos online can be fun and profitable. The great thing is that your online storefront is working for you 24/7/365.


What should photographers be looking for in an online partner?

Whether you are a professional photographer with years of experience or somebody just getting into the business you can make money selling wedding photography online using an online storefront or online proofing service. Even non-profit organizations can make extra money by posting pictures of their events online, but what should photographers look for in an online store if they want to sell wedding pictures, engagement photos, special event pictures (bar mitzvah pictures, bat mitzvah pictures, birthday party pictures, dinner party pictures, sorority and fraternity pictures, sports event photos, cruise ship photos, graduation pictures, sweet 16 photos, etc) and portraits?

Look for Lifetime In Focus ( www.lifetimeinfocus.com ) in Boulder, Colorado. Lifetime In Focus works strictly on a commission basis. Why pay for the service if you aren't selling anything? New photographers especially should use a service that charges only when you make a sale. Most, except for LifetimeInFocus.com, charge a monthly or annual fee plus a percentage and print charges. Some online services do not have their own photolabs. LifetimeInFocus.com does all of its own printing in its own lab on Fuji Crystal Archive photographic papers. Digital wedding pictures should be printed on true photographic papers. Many photographers that print their own work use inkjet printers which may not be very archival. Make sure to go with an online service that keeps your images. Some services let people order, and then contact the photographer who then has to find the files and send the order to the lab. The problem is that sometimes the files don't make it to the lab, they have been lost, or the images online don't match the files the photographer has, or the photographer is on vacation, or, or ,or ,or, the list is endless. When you use Lifetimeinfocus.com you are assured that when an order is placed the picture is available and will be on its way to you within 48 hours. That's security. Also, use a service that allows you to keep images up all year. Most services just display pictures for 60 to 90 days. Lifetimeinfocus.com allows you to extend your hosting indefinitely. Images can go through the complete cycle of the wedding season, Christmas, birthdays, Mother's Day, Valentines Day, Father's Day, etc.


Boulder Pro Photo developed Lifetime In Focus ( www.lifetimeinfocus.com ).

Use a professional photolab like Boulder Pro Photo that has developed its own online ordering service after years of experience. Some labs use a third party service which feeds work to them. The problem with third party services is that there is little accountability. Also, you want an online storefront that can support you with products like albums, album binding, photo books, proofing, canvas and fine art paper, custom enlargements, blowups, mounting, framing and most important customer service. Of course, if you are doing wedding photography in Boulder or Denver or anywhere in Colorado, Boulder Pro Photo is your neighborhood pro lab. For wedding photographers in Boulder, Colorado, it is super convenient.

Customer service can be the key to a successful online shopping service partnership. Many issues can be quickly dealt with by your photolab or online storefront without the customer having to contact the photographer. Lifetime In Focus has a link to contact us right on the front page. Let's say the bride sees a picture she wants removed from the viewing site; she can contact us directly and the image can be instantly removed without bothering the photographer. Many customer questions are resolved without contacting the photographer. Even if the photographer is on vacation the online storefront keeps selling, printing, shipping and handling customers 24 hours a day, seven days a week, all year long.

To summarize - what should you look for in an online partner if you want to make money selling your wedding photography online:

  1. An online service that only charges you when you sell work. No annual or monthly fees to erode your profits.
  2. An online storefront that handles all the e-commerce - securely.
  3. A service that prints pictures on true photographic paper - no inkjet.
  4. A service that prints the photos as well as takes the order - no finger pointing.
  5. An online store that handles customer service so your customers get taken care of even when you are busy or away.
  6. Use a service that hold the image files, not just an order placing service.
  7. Make sure you can keep images up for a full 12 months.
  8. An online storefront should make it easy to email potential customers and for them to Share images with friends and family.